May 17 2008

Thrown to the Wolves…

By: Michelle

I had the opportunity to sit in on a guest lecture by Gene Baur, co-founder of Farm Sanctuary and hear his viewpoints on animal agriculture. The audience consisted of a mixed group of ag students and faculty with most of them never having the opportunity to hear from someone on the otherside. If one was an average consumer and had little to no education about the livestock industry, then Mr. Baur’s discussion would have been very convincing and seemingly factual. Mr. Baur is a dynamic public speaker when it comes to feeding off of his audience’s emotions and guiding the discussion where he wants it, but that’s the only positive thing I could see, if you can even call it positive.

What Mr. Baur had to say differed completely from what his website had to say about what their organization was all about. The website presents a viewpoint saying that the organization is focused on “raising awareness about the negative consequences of industrialized factory farming and our cheap food system”. Today he discussed his advocacy for going vegan and that the ultimate goal of stamping out animal agriculture completely. While he stands on his soapbox of his own personal beliefs, the foundation of his speech was based on weak, unreliable science. And despite persistant questioning from several members in the audience, he seemed to always find a way to avoid answering the question and going back to his personal agenda.

The few audience members that could see Mr. Baur’s true colors were disappointed and disgusted. What concerned me the most, however, was that there were many ag students sitting in there absolutely confused as to what to think, let alone what to say or ask.

I feel fortunate to have had my experience as a Beef Ambassador and to be able to really see how public relations works on both sides of this particular issue. Also having the training and skills to be able to address people such as Mr. Baur is essential to telling our story.

But what about the rest of the students in that room? Some of these kids haven’t even seen the otherside and don’t have enough of a knowledge base to support their own cause. To have a powerful activist leader such as Mr. Baur come and speak to these students is like throwing these kids to the wolves. While the experience is important and being aware of the other side is essential, I think some preparation and perhaps even a practice session would have been much better than what had happened.

I guess my point out of all of this is don’t bite off more than you can chew, especially when it comes to something you really care about. In this case of defending animal agriculture, where the industry is dependant on consumer tastes and preferences, good speaking skills and research to back it up is key to having a productive discussion with anyone, vegan or not.


Apr 03 2008

You Gotta Fight for Your Rights…

By: Michelle

Well maybe not literally fight, but definitely speak up for what you believe in and let people know how passionate you really are about it. The annual Spring Legislative Conference in Washington D.C. gives cattlemen and cattlewomen the opportunity to learn about legislative issues being discussed on the Hill and what they can do get their voice heard.

Yesterday we had the opportunity to hear from various speakers that work in different parts of the government here in the nation’s capital, including the Secretary of Agriculture from the USDA, Ed Schafer. After speaking and answering a few questions, we as a team had the opportunity to meet up with him outside the hall we were in and get a couple quick pictures as well as talk with him for a minute or two about what we were up to as National Beef Ambassadors.

In the afternoon we made a couple of agency visits, including the Agriculture Marketing Service (AMS), Fish & Wildlife Service (FWS), and the Food and Drug Administration (FDA). Here we got the “low-down” on what issues these agencies were dealing with that were directly affecting out industry. Experts from each agency talked with us and told what they were doing for us and we had an opportunity at the end of each session to ask questions, many of them focusing on issues affecting our respective states. So after yesterday’s full schedule of issues briefings, we were ready to take our case to the Hill and talk with our state legislators. Since each of us Beef Ambassadors come from different states, we said adieu and headed off with our fellow state cattlemen to talk to our local representatives.

I’m proud to say that California was well represented and had a strong delegation of about 25 people at the Capitol. We ended up spliting up into teams and each team visited 4-5 legislators to discuss the issues that were on our minds. I had the privelege of being with our California Cattlemen’s Association (CCA) President Bruce Hafenfeld, CCA Executive Vice President Matt Byrne, NCBA Region 6 Representative Rachel Aja and Young California Cattlemen’s President Ryan Nelson.

We had a dynamic team and we had the opportunity to talk with House Representatives Jim Costa, Devin Nunes, and Dan Lungren as well as our Senators Barbara Boxer and Dianne Feinstein. Here we discussed 5 main issues that affected our state and our livelihoods: Free Trade Agreements (FTAs) with South KoreaColombia, the Clean Water Act/Reformation Act, 2007 Farm Bill, Country of Origin Labeling (COOL), and where we stand in the Hallmark/Westland Beef Recall issue. All of the legislators were receptive to what we had to say and for the most part supported where we stand on these issues. After our meetings, we had a reception in one of the House of Representatives buildings inviting all legislators and their staff to come and mingle, relax, and munch on some tasty beef.

So far the conference has been a huge success and I know I’ve certainly learned a lot. We’ve got another full day tomorrow so I will try to keep you all updated on what’s going on. I’m trying to update my photo album as I go, so keep checking back for new photos from the experience!


Mar 30 2008

Shortage of Veterinarians: Who will serve Rural America?

By: Leticia

One great thing about the news is how easy it is to tell what is a “hot topic” by how many different newspapers and magazines will cover the same story.  Just a couple of weeks ago, the Las Cruces Sun News, which is my local newspaper, issued a story about the shortage of rural veterinarians out in the west.  Another article in Drovers talked about how the amount of veterinarians serving agriculture is shrinking.  On campus, there is constant talk about offering incentives for student pursuing a veterinarian degree.  Now, when most people hear about the lack of an adequate amount of vets, there is only one logical question:  Why?  Well, while I am by no means a rural veterinarian, I believe that I can help answer this simple question.

Since I was a freshman in high school, I can remember spending my summers running around with our local veterinarian.  Our day would start about five o’clock in the morning, I would meet her at her house, and we would drive anywhere from thirty minutes to an hour and a half to get to the dairy of our destination.  For the next two to four hours, she would spend preg-checking cows and heifers, while I would help read tag numbers and record information.  The afternoons would vary between different surgeries, c-sections, calvings, or ranch work.  All of which was done outside in a chute.  Thursday afternoons were special because instead of the bovine work, we would work on horses.  Depending on the day, we would come home anywhere between five to some times eleven.  The job wasn’t easy.  And to add to it, there was always a long list of calls, soaring temperatures, and the occasion “problem patient.”  So I ask you, could you do this?

I always have to laugh at my dad.  When I call back home to ask what his plans are for the weekend, sometimes I can get a response like “Well if I could ever get the vet out here, we would test some cows.”  It seems that, as people, we can never appreciate what other people go through until we’ve spent a day with them.  I have to remind him, and sometimes myself, that we are not the only ranch that Dr. Kincaid goes to.  In fact, she, along with the three other vets in the practice, cover three counties and some of Texas!  That is a lot, especially when you consider that this includes Chaves County, which is the largest dairy county in the state of New Mexico.  So, while he is a concern for the vet, he definitely is not her only customer.

The state of New Mexico and several other states are working to make-up for the shortage of vets in the area.  This includes scholarships, programs that pay for out of state tuition in states where students can not obtain a vet degree, and making contracts with existing vet practices to help students pay student loans, which is a big reason why many students do not pursue a vet degree.

All of this, however, can not make up for the passion and drive that a rural veterinarian must posses.  I myself have no desire to enter the field, but I still enjoy the experience of learning and work during the summers that I do get.  The vets I have worked with, like many across the nation, have no regular nine-to-five job.  The cows still get sick, get hurt, and need checking despite holidays, time of day, or weather.  While my parents raised me and my brother to work hard, they also told us to go to college and get a degree so that we won’t have to work long, hard hours in the weather.  The veterinarians of rural America work harder than most people I know, and have a doctorate degree…something doesn’t seem to add up!  It’s not an easy job, and it’s easy to see why there is such a decreasing number of them serving American agriculture.  I tip my hat to each of one of them.  They are just another vital part that makes the agriculture industry what is today.

  


Mar 25 2008

Friendships and Personal Beliefs…

By: Michelle

When it comes to personal beliefs and passions, how far are you willing to go to let people know how you truly feel about something? And does it matter who the audience is? I had these questions rolling through my mind when I was talking with one of my best friends the other day regarding our recent beef promotion and needless to say we didn’t see eye-to-eye on this particular issue. She is a long-time vegetarian and recently became a vegan for multiple reasons. Here’s what she had to say in a recent post on Facebook in response to the promotion info I was sending to everyone:

“Originally I went vegetarian and then vegan for the health benefits. Plant food based diets are naturally low in fat, contain no cholesterol, and you can get all the nutrients your body needs from plant foods and some planning. It’s also been shown that plant based diets can help control diabetes, reduce the risk of heart disease, and may help prevent certain kinds of cancer.”

After I started learning more about the way our food is produced, I’ve realized that it’s wrong for us to confine, mutilate, torture, and kill animals so that we can eat their corpses. Diets based on meat and dairy are also less sustainable, with the amount of land, water, grain, and waste the industries consume and produce. Meat and dairy are also very expensive to produce, though with government subsides we don’t see the majority of that cost as consumers. Slaughterhouse workers and their families suffer higher rates of drug and alcohol abuse and domestic abuse, leading myself and many to belief that violence breeds violence.

Looking at everything, I couldn’t continue supporting the meat/dairy industries. I’m not on a mission to clear every plate in the world of animal products or a crazy PETA protester, but I personally can’t stomach the idea of consuming flesh or secretions any more…”

This of course caught my attention and I know I want to say something reflecting my beliefs and passions, but how do you say it? Everyone is entitled to their own beliefs and decisions in the choices, but when something as precious as one’s friendship hangs in the balance, what course of action do you take?

She had the same sort of dilemma running through her mind and asked her peers on LiveJournal what to do. You can view the entire thread here, but here’s the question she posed to her peers:

“What do you do when one of your best friends comes up with and promotes this, a contest to support and promote the beef industry? We have been friends for years, and since becoming vegetarian (and now making the switch to vegan), I’ve just tried to ignore the fact that she is the Beef Ambassador for California, but seeing this just makes me physically ill. I’m not one to push my morals and beliefs on other people, preferring to give information when asked for it, and I don’t want to say anything that will ruin our friendship, but I don’t feel that I can sit back and say nothing at all.

And please, no advice saying to forget her, or to spam her with pictures of slaughtered animals until she cries, etc. I’d like whatever action I take to be non-confrontational and more conducive to conversation and information-sharing.”

She had several responses, most of them constructive and what she was looking for, but there were some that got a little too personal:

“Wow, your friend is promoting violence! I hope you handle it okay. I for one, couldn’t have a friend like that…”

“There’s really a Beef Ambassador for California? The term “Beef Ambassador” makes me laugh…”

So first and foremost, before I get down to the “meat and potatoes” here, I want to tell my friend that I appreciate the fact that you stand firm by your beliefs and are still open to others opinions. While I may not agree with your views, I still love and respect you and hope that we are still friends despite our differences. What I have to say hopefully will give you an idea of where I stand and specifically addresses the comments your peers posted, not yours.

 So here it goes…

Being a beef ambassador has a lot of different responsibilities and I knew that when I first got involved. Being a representative of an industry as huge as the beef industry is no job that can be taken lightly, and I’m proud to represent a wonderful group of individuals. I don’t think of it as being a “laughable” matter because what I do along with the rest of the Beef Ambassador team is crucial to getting our story out there. We provide a voice for those who work hard to bring a high-quality, delicious product to your table and educate you, the consumer, about what goes on in our world.

My ag-business teacher once said that, “If you want to get into a high-risk profession where your future is dependent upon the appetite of others, than agriculture is it.” I can’t agree with her more on this statement, simply because we are dealing with food for the masses, and that’s what less than 5% of the U.S. population is doing for the rest of the states, along with providing for the global market. That’s why U.S. beef has had a long tradition of excellence not only in the U.S., but also on the international front. And that reputation of excellence comes from quality control measures taken at multiple levels in the beef production process, allowing you the consumer to take comfort in enjoying beef.

For one to say that these ranchers who work so hard are ones to promote violence is totally absurd. I come from a ranching background and while I’ve never raised cattle, I can tell you that violence is not something that was instilled in me while growing up. Cattle ranchers are stewards of the land and give back to that land as much if not more than what they take from it. There are countless ways that cattle grazing alone benefits U.S. grazing lands that would otherwise be useless for human consumption.

Besides caring for the land they use, cattle ranchers pour every ounce of passion they have into caring for their cattle. From waking up at the crack of dawn everyday and working hard until the sun goes down (and sometimes even later), being a cattle rancher is no easy job. It’s much more than a job, and it doesn’t pay by the hour, making it a job that requires determination and passion for what you’re doing.

So I guess what I’m saying is to not be too quick to judge who we are, because we are much more than cattle ranchers and contributors to the agriculture industry. We are human beings just like yourselves, with emotions, determination, and compassion for everything that we do. My job as a beef ambassador is to inform the public of what the beef industry is all about and the decision making is ultimately up to you. What you decide is yours to choose, but I encourage you to make a well-informed decision and know both sides of the story. If you would like more information about any part of the beef industry, I recommend any of the following sites below:

Beef from Pasture to Plate - a site that goes over the entire beef production process and provides factsheets on environmental impacts, economic contributions and more.

Beef it’s What’s for Dinner - provides nutritional information as well as several recipes that are quick and easy.