Raising The Steaks

Team ZIP and the 2008 Boston Marathon…

By: Michelle

With the sun shining and summer just weeks away, the athlete in me is itching to get out and stretch the legs. I’ve been busy playing and refereeing soccer games, but with the Utica “Boilermaker” 15k run coming up in July, I know I need to lace up my running shoes and start getting some miles under my belt. And with the recent trip back East for the 112th running of the Boston Marathon, I’ve never felt more inspired to get started. 

This year’s race had over 14,000 runners in it, with participants in their teens up to their 70’s. Individual runners were their for their own personal reasons but had one common goal of finishing the marathon with their heads held high.

The 2008 Boston Marathon Health and Fitness Expo was held April 18-20 at the Hynes Convention Center, where marathon runners and health-conscious consumer alike gathered to get the latest on how to keep their bodies in shape. Big-time athletic companies like Nike, Adidas, Reebok and Mizuno had some impressive interactive booths where one could go to see how they run via a video screen and a treadmill. There were also plenty of other booths with energy supplements, coming in the form of bars, chews, drinks and pills. But the booth that surprised a lot of people and was a big hit as far as taste goes was our beef booth.

Working with the Northeast Beef Promotion Initiative, Pennsylvania Beef Council and New York Beef Council; fellow ambassador Jennifer Rassler and I handed out samples and spoke with thousands of consumers at this wonderful event. For the consumers’ sampling pleasure, we had Roast Beef Veggie Wraps that tasted great and a copy of the recipe so that even the worst of cooks (me being at the top of the list) could prepare this dish in minutes. And for those who were willing to try their hand at some beef trivia, we had steak rub to give away as prizes. We also had several handouts with great recipes and even more on nutritional benefits for not only athletes but also for children, infants, expecting mothers and more.

We surprised a lot of people with how beneficial beef really is, especially when it comes to an athlete and demanding so much of your body. With a 3-ounce serving being packed full of nutrition, including protein, zinc, vitamins B6 and B12, iron and more; the only way to match that is with a man-made energy supplement. Plus I think (and I think that others would agree with me on this) that beef is probably the tastiest nutritional supplement you could take.

So besides our hard work at the booth, we had the opportunity to sample some tasty local food as well as visit the oldest fire house in the city, which just so happened to be right outside the convention center. The station has one engine (#33) and one ladder truck (#15) and each respond to about 4400 calls a year. The guys were wonderful and I did take them some wraps and steak rub so they could keep their energy up in keeping us safe.

So all in all it was a great trip and I’m more inspired than ever to get out there and start running. The runners’ stories, the individual consumers that we reached out to and the friendly people of Boston have left me feeling good about sharing the story of beef and running towards a great summer.

You Gotta Fight for Your Rights…

By: Michelle

Well maybe not literally fight, but definitely speak up for what you believe in and let people know how passionate you really are about it. The annual Spring Legislative Conference in Washington D.C. gives cattlemen and cattlewomen the opportunity to learn about legislative issues being discussed on the Hill and what they can do get their voice heard.

Yesterday we had the opportunity to hear from various speakers that work in different parts of the government here in the nation’s capital, including the Secretary of Agriculture from the USDA, Ed Schafer. After speaking and answering a few questions, we as a team had the opportunity to meet up with him outside the hall we were in and get a couple quick pictures as well as talk with him for a minute or two about what we were up to as National Beef Ambassadors.

In the afternoon we made a couple of agency visits, including the Agriculture Marketing Service (AMS), Fish & Wildlife Service (FWS), and the Food and Drug Administration (FDA). Here we got the “low-down” on what issues these agencies were dealing with that were directly affecting out industry. Experts from each agency talked with us and told what they were doing for us and we had an opportunity at the end of each session to ask questions, many of them focusing on issues affecting our respective states. So after yesterday’s full schedule of issues briefings, we were ready to take our case to the Hill and talk with our state legislators. Since each of us Beef Ambassadors come from different states, we said adieu and headed off with our fellow state cattlemen to talk to our local representatives.

I’m proud to say that California was well represented and had a strong delegation of about 25 people at the Capitol. We ended up spliting up into teams and each team visited 4-5 legislators to discuss the issues that were on our minds. I had the privelege of being with our California Cattlemen’s Association (CCA) President Bruce Hafenfeld, CCA Executive Vice President Matt Byrne, NCBA Region 6 Representative Rachel Aja and Young California Cattlemen’s President Ryan Nelson.

We had a dynamic team and we had the opportunity to talk with House Representatives Jim Costa, Devin Nunes, and Dan Lungren as well as our Senators Barbara Boxer and Dianne Feinstein. Here we discussed 5 main issues that affected our state and our livelihoods: Free Trade Agreements (FTAs) with South Korea & Colombia, the Clean Water Act/Reformation Act, 2007 Farm Bill, Country of Origin Labeling (COOL), and where we stand in the Hallmark/Westland Beef Recall issue. All of the legislators were receptive to what we had to say and for the most part supported where we stand on these issues. After our meetings, we had a reception in one of the House of Representatives buildings inviting all legislators and their staff to come and mingle, relax, and munch on some tasty beef.

So far the conference has been a huge success and I know I’ve certainly learned a lot. We’ve got another full day tomorrow so I will try to keep you all updated on what’s going on. I’m trying to update my photo album as I go, so keep checking back for new photos from the experience!

This is your orientation…

By: Michelle

I just returned from the largest annual gathering of some of the greatest members of the cattle industry, ranging from cow-calf producers to large-scale retail corporations. From February 4th to the 9th, Reno, NV hosted approximately 5,000 delegates from all across the nation. The 2008 Cattle Industry Annual Convention and Trade Show is where all parts of the cattle industry come together to mix and mingle, share new ideas, and most importantly, celebrate the very thing that we all work so hard to produce: BEEF!

This convention was the first time that the entire National Beef Ambassador Team got to be together. Since our year has just begun, this convention provided an opportunity for us to learn from our industry’s leaders in workshops and forums covering a wide variety of topics, including brand assurance and premise identification. We even got to work one-on-one with Daren Williams, director of the Checkoff funded Spokespersons Training Program, trying our hand at a mock media interview on camera. We also had the opportunity to talk with other delegates at the convention and learn about the role they play in our grand industry. By the end of the week, we were even taking part in media interviews and sharing the story of beef with the masses.

While this week was full of great learning experiences and networking opportunities, the most important thing that happened there is something much simpler. At the beginning of the week, there were 5 National Beef Ambassadors at the convention. When the week was done, it was the National Beef Ambassador Team that people saw. Whether we were together in a forum or just sitting around a table enjoying a meal, each moment within this entire experience brought us closer together. Each and every one of these gals are amazing and I feel blessed to be a part of this amazing team. Here’s to the beginning of an amazing year and the memories to be made!